CD Growth

Meta advertising for multi-million dollar businesses and the founders who built them.

Book Consultation
Experience Index

Synthetix Systems

Budget managed$$$$$
Strategy Focus

Creative strategy, cross-platform performance, EMEA market expansion. Consumer technology.

Selected Outcomes
  • — Scaled monthly active users by 140% in 8 months
  • — Structured internal growth engineering vertical

Vector Logistics

Budget managed$$$$$
Strategy Focus

Search intent optimization, platform strategy, North American industrial sector.

Selected Outcomes
  • — Reduced customer acquisition cost by 35%
  • — Implemented automated lead scoring infrastructure

Meridian Retail Group

Budget managed$$$$$
Strategy Focus

Full-funnel creative strategy, retail media platforms, UK and DACH markets. Retail and e-commerce.

Selected Outcomes
  • — Directed nine-figure annual media allocation
  • — Rebuilt measurement framework across 4 markets
Observations
30 Jun 2026

The hidden cost of aggressive performance cycles

Why short-term optimization often masks foundational decay in brand salience.

08 Jun 2026

Engineering growth vs growth hacking

A framework for building repeatable acquisition systems rather than one-off exploits.

Personnel

I build and scale Meta advertising for ambitious brands. From zero to multi-million dollar monthly spend. Spanning creative strategy through to platform strategy, I've worked with some of the world's most impressive scaleups to turn ad spend into predictable growth.